



& CONTENT MARKETING



AVAILABLE FOR PROJECTS
TO YOUR TEAM. ★
Web Design
HTML5, CSS3 & Bootstrap4
JavaScript & jQuery
PHP
SEM (SEO & PPC)
Google Analytics
Google Ads
PROJECT MNMGT.
Communication
Client Relationships
SOCIAL MEDIA
Graphic & Video Creation
Facebook / Instagram Ads
E-MAIL MARKETING
Responsive Design
List Management
creative
Graphic Design
Video Editing
SELECTED PORTFOLIO
comprehensive & versatile
SET OF SKILLS.
OVER 30 PORTFOLIO ITEMS ARE AVAILABLE FOR VIEWING.
CASE STUDIES
best-in-class talent.
PROFESSIONAL HISTORY
OF MULTIDIMENSIONAL EXCELLENCE.
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
SR. DIGITAL MEDIA SPECIALIST
Empower Media Marketing (Aug. 2021 - Present)
- Develops digital media plans based on expertise of display, native, video and retail media.
- Evaluates media kits and negotiates with vendors for the best price, quality and placement.
- Offers strategic recommendations and rationale for targeting, messaging, flighting and budget.
- Presents to clients, including: campaign plan, weekly statuses, and final wrap report.
- Works with ad operations to prioritize deliverables and timelines in order to ensure launch.
- Supports internal and external creative teams to ensure assets are developed to specs.
- Analyzes KPIs and makes data-driven decisions to continuously optimize performance.
- Applies learnings to test and refine campaigns and continually exceed media objectives.
- Extracts data from multiple sources and pushes it to centralized client-facing dashboard.
- Provides reports with key learnings and actionable recommendations for future campaigns.
- Manages media pacing and spend, and reconciles vendor invoices throughout the campaign.
The Web Developer Bootcamp 2020
Udemy (47 Hours)
- Created beautiful, responsive HTML and CSS landing pages.
- Wrote complex HTML forms with authentification.
- Created a blog application from scratch using Express, MongoDB, and Semantic UI.
- Wrote JavaScript, including variables, conditionals, loops, functions, arrays, and objects.
- Manipulated the DOM with vanilla JS and jQuery.
- Researched and problem solved like a developer.
Advance CSS and SASS
Udemy (24 Hours)
MARKETING DIRECTOR
CycleBar (Aug. 2018 - Aug. 2021)
- Oversaw all aspects of social media, paid and organic search, and e-mail marketing campaigns.
- Ensured that all marketing projects are delivered on-time, within scope and budget.
- Managed social media posts and ads: Content, audience, schedule, A/B testing, and budget.
- Developed all aspects of social media and e-mail campaigns: Copy, creative, audience, and schedule.
- Maintained and optimized Google My Business, Bing, and Apple Map listings for local searches.
- Analyzed web analytics and KPIs to continuously improve marketing strategies.
- Communicatesdkey goals and project milestones to all levels of the company.
- Increased the monthly average of first-time client visits by 43% in June 2019 vs. Jan 2019.
- Reduced average CPC of Facebook ads by 45% and increased CTR by 1%.
- Managed the marketing for 21 locations for 6 months during company restructuring.
FREELANCE DESIGNER
Alpha Web Studio (Aug. 2018 - Present)
- Plans, develops, tests, and deploys, and maintains WordPress and Shopify websites.
- Identifies, recommends, and implements new marketing opportunities for small businesses.
- Became knowledgeable in new standards, technologies, and trends in website development.
Introduction to PHP
University of Cincinnati (Feb. 2018 - Apr. 2018)
Introduction to Javascript
University of Cincinnati (Feb. 2018 - Apr. 2018)
DIGITAL SPECIALIST
webFEAT Complete (Oct. 2016 - July 2018)
- Designed WordPress websites centered on modern aesthetic, UX and SEO trends.
- Prioritized and completed site change requests for clients with less than 48 hour turnaround.
- Wrote SEO-optimized website copy, social media posts, and blogs for a variety of industries.
- Designed collateral for web and print: Business cards, flyers, banners, logos, and infographics.
- Conducted monthly testing, backups, and security hardening for all client websites.
- Worked with an assortment of technologies, including WordPress, ASP.NET, and Microsoft SQL Server.
- BeaconOrtho: Wrote weekly SEO-focused, 1,500+ word blogs for 7 different physicians for 9 months.
- Airtron.com: Designed 54 SEO-focused landing pages across 9 regional websites.
- KruznerAdvisoryPartners.com: Lead client through the entire conceptualization to design process.
Managing Social Media Platforms
Northern Kentucky University (June 2016 - Aug. 2016)
eMarketing
Northern Kentucky University (Feb. 2016 - Apr. 2016)
MARKETING SPECIALIST
Bross Center for Learning (May 2013 - Oct. 2016)
- Converted, optimized, and maintained BrossCenter.com for a WordPress environment.
- Created fresh, engaging copy and visuals: Flyers, brochures, banners, signs, and print ads.
- Developed all aspects of promotional e-mails: Content, audience, schedule, and A/B testing.
- Managed Google and Facebook ads, including content, audience targeting, and budget.
Bachelor of Arts
Northern Kentucky University (Aug. 2007 - Dec. 2011)
TESTIMONIALS
the highest quality of work.

LAUREN FROOSKI
EVENT PLANNER

KORY SMITH
WEB DEVELOPER
