Hello, I’m Zachary Grady-Strange! I’ve spent nearly a decade creating beautiful, fully-responsive SEO-friendly websites that drive meaningful results for businesses like yours.
I understand that your website not only needs to look good; it needs to enhance your brand and drive results. My career began nearly a decade ago in copywriting, graphic design, and WordPress web design and development. Since then, I have gained experience in SEO, PPC, and social media marketing making me a valuable and versatile of any digital marketing team.
— Zachary Grady-Strange

AVAILABLE FOR PROJECTS

★ LET ME ADD value
TO YOUR TEAM. ★
I am currently accepting projects in web design / development, SEO, PPC, social media, or graphic design. With a versatile set of skills, best-in-class talent, a proven track record, and a relentless commitment to only the highest quality of work, I can be a powerful digital force on my own or a valuable addition to any team.

Web Design

HTML5, CSS3 & Bootstrap4
JavaScript & jQuery
PHP

0 YEARS

SEM (SEO & PPC)

On-Page & Off-Page SEO
Google Analytics
Google Ads
0 YEARS

PROJECT MNMGT.

Leadership & Coaching
Communication
Client Relationships
0 YEARS

SOCIAL MEDIA

Social Media Management
Graphic & Video Creation
Facebook / Instagram Ads
0 YEARS

E-MAIL MARKETING

Analytics & Testing
Responsive Design
List Management
0 YEARS

creative

Copywriting / Copy Editing
Graphic Design
Video Editing
0 YEARS
CONTACT ME

SELECTED PORTFOLIO

PROUDLY OFFERING A
comprehensive & versatile
SET OF SKILLS.

OVER 30 PORTFOLIO ITEMS ARE AVAILABLE FOR VIEWING.

VIEW FULL PORTFOLIO

CASE STUDIES

ACHIEVING EFFECTIVE SOLUTIONS THROUGH
best-in-class talent.

PROFESSIONAL HISTORY

A proven track record
OF MULTIDIMENSIONAL EXCELLENCE.

2023

2022

2021

2020

2019

2018

2017

2016

2015

2014

2013

2012

2011

SR. DIGITAL MEDIA SPECIALIST
Empower Media Marketing (Aug. 2021 - Present)

  • Develops digital media plans based on expertise of display, native, video and retail media.
  • Evaluates media kits and negotiates with vendors for the best price, quality and placement.
  • Offers strategic recommendations and rationale for targeting, messaging, flighting and budget.
  • Presents to clients, including: campaign plan, weekly statuses, and final wrap report.
  • Works with ad operations to prioritize deliverables and timelines in order to ensure launch.
  • Supports internal and external creative teams to ensure assets are developed to specs.
  • Analyzes KPIs and makes data-driven decisions to continuously optimize performance.
  • Applies learnings to test and refine campaigns and continually exceed media objectives.
  • Extracts data from multiple sources and pushes it to centralized client-facing dashboard.
  • Provides reports with key learnings and actionable recommendations for future campaigns.
  • Manages media pacing and spend, and reconciles vendor invoices throughout the campaign.

The Web Developer Bootcamp 2020
Udemy (47 Hours)

  • Created beautiful, responsive HTML and CSS landing pages.
  • Wrote complex HTML forms with authentification.
  • Created a blog application from scratch using Express, MongoDB, and Semantic UI.
  • Wrote JavaScript, including variables, conditionals, loops, functions, arrays, and objects.
  • Manipulated the DOM with vanilla JS and jQuery.
  • Researched and problem solved like a developer.

Advance CSS and SASS
Udemy (24 Hours)

MARKETING DIRECTOR
CycleBar (Aug. 2018 - Aug. 2021)

  • Oversaw all aspects of social media, paid and organic search, and e-mail marketing campaigns.
  • Ensured that all marketing projects are delivered on-time, within scope and budget.
  • Managed social media posts and ads: Content, audience, schedule, A/B testing, and budget.
  • Developed all aspects of social media and e-mail campaigns: Copy, creative, audience, and schedule.
  • Maintained and optimized Google My Business, Bing, and Apple Map listings for local searches.
  • Analyzed web analytics and KPIs to continuously improve marketing strategies.
  • Communicatesdkey goals and project milestones to all levels of the company.

 

Selected Achievements:

 

  • Increased the monthly average of first-time client visits by 43% in June 2019 vs. Jan 2019.
  • Reduced average CPC of Facebook ads by 45% and increased CTR by 1%.
  • Managed the marketing for 21 locations for 6 months during company restructuring.

FREELANCE DESIGNER
Alpha Web Studio (Aug. 2018 - Present)

  • Plans, develops, tests, and deploys, and maintains WordPress and Shopify websites.
  • Identifies, recommends, and implements new marketing opportunities for small businesses.
  • Became knowledgeable in new standards, technologies, and trends in website development.

Introduction to PHP
University of Cincinnati (Feb. 2018 - Apr. 2018)

Introduction to Javascript
University of Cincinnati (Feb. 2018 - Apr. 2018)

DIGITAL SPECIALIST
webFEAT Complete (Oct. 2016 - July 2018)

  • Designed WordPress websites centered on modern aesthetic, UX and SEO trends.
  • Prioritized and completed site change requests for clients with less than 48 hour turnaround.
  • Wrote SEO-optimized website copy, social media posts, and blogs for a variety of industries.
  • Designed collateral for web and print: Business cards, flyers, banners, logos, and infographics.
  • Conducted monthly testing, backups, and security hardening for all client websites.
  • Worked with an assortment of technologies, including WordPress, ASP.NET, and Microsoft SQL Server.

Selected Achievements:

  • BeaconOrtho: Wrote weekly SEO-focused, 1,500+ word blogs for 7 different physicians for 9 months.
  • Airtron.com: Designed 54 SEO-focused landing pages across 9 regional websites.
  • KruznerAdvisoryPartners.com: Lead client through the entire conceptualization to design process.

Managing Social Media Platforms
Northern Kentucky University (June 2016 - Aug. 2016)

eMarketing
Northern Kentucky University (Feb. 2016 - Apr. 2016)

MARKETING SPECIALIST
Bross Center for Learning (May 2013 - Oct. 2016)

  • Converted, optimized, and maintained BrossCenter.com for a WordPress environment.
  • Created fresh, engaging copy and visuals: Flyers, brochures, banners, signs, and print ads.
  • Developed all aspects of promotional e-mails: Content, audience, schedule, and A/B testing.
  • Managed Google and Facebook ads, including content, audience targeting, and budget.

Bachelor of Arts
Northern Kentucky University (Aug. 2007 - Dec. 2011)

TESTIMONIALS

COMMITTED TO PROVIDING
the highest quality of work.
Zachary is great to work with! He is knowledgeable, reliable, and creative. He can do it all — I love that you can give him an idea or a project and he will run with it and make it better than you had imagined!

LAUREN FROOSKI
EVENT PLANNER

I’ve worked with Zach for two years and he is one of the smartest and hardworking people I know. Time and time again, I have watched him go above and beyond to delight his clients, and I know he’ll do the same for you.

KORY SMITH
WEB DEVELOPER

I WILL BE your NEXT
DIGITAL POWERHOUSE.

★ BUT FIRST, LET’S HAVE coffee. ★

I have the skills and the drive to get your business to where you want it to be. E-mail me, call me, or fill out the form so we can discuss how we can transform your digital presence into a powerful lead generation and conversion machine.